For Wind & Within we designed and built the website for psychologist-led retreats that combine kitesurfing or surfing with individual and group therapy.
The offer is unusual and asks for trust: therapy, on the water, far from home. The site had to explain how a retreat works, who leads it and how safety is handled, calmly and without overselling.
Kitesurf therapy or surf therapy: one switch in the menu changes the whole site, from the opening animation and the headline to the colours and the retreats on offer.
Wind becomes waves and sky blue becomes sea green. Each visitor gets the version that matches the retreat they came for.
Light, airy and unhurried: sky blues, a soft serif and plenty of room to breathe, so the site feels like the first day by the sea rather than a sales page.
Each retreat has its own page, with dates, length and price as soon as they are set. Kitesurf and surf therapy sit side by side, and a dedicated Safety & Care section answers the questions people hesitate to ask.
A site where a visitor goes from curiosity to an application in three calm steps: apply, an intake call, then securing a place.
Applications are screened, not sold, and the site says so. That honesty is the brand, and the design gives it the space it needs.
From a single booking calendar to a full retreat site with its own application flow.
The kite and surf mode switch, an opening animation, live wind and swell readings, a wind-statistics chart, retreat pages with event data for search, a three-step application, a Safety & Care section, an FAQ, a journal, and its own forms for applications, contact and the newsletter.
Kitesurf or surf therapy: one switch changes the whole site.
Apply, an intake call, then the booking.
Retreats, safety and care, research, a journal and an FAQ.
